A new year is a perfect opportunity to take a fresh look at your marketing content and incorporate new approaches. Healthcare fundraisers can use a combination of storytelling, visuals, and data to make the outcomes of giving feel personal and tangible. Here are some healthcare fundraising marketing strategies to help bring the impact to life
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As a fundraising consultant with a practice in the arts, culture, and public media, I’ve encountered organizations with compelling missions and established fundraising programs that are falling short of strategically advancing prospect relationships. In fact, it’s not uncommon to see large and relatively successful arts organizations neglecting a core fundraising strategy: a comprehensive prospect management
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It’s time to change the conversation around annual funds. Traditionally, many independent school annual funds have focused on “bridging the gap” or closing the chasm that exists between tuition costs and a school’s operating expenses. Annual funds are often used to cover the discrepancy between tuition and the full cost to educate a child—from technology
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As summer approaches and volunteers start to enter “vacation mode,” it’s easy for your organization’s board expectations to fall by the wayside. Beyond their fiscal and governance responsibility, the crux of nonprofit board members’ responsibilities rest in the ability to move the philanthropic needle. Sure, not every board member fancies himself or herself a fundraiser.
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When I first sat down to write this blog, it occurred to me that this topic would be most applicable to our NY/NJ/CT clients. After all, these are the “sister states” of Sunny Florida. But as I thought about it further, in an increasingly digital and remote world, the phenomenon applies to all of us.
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The COVID-19 pandemic is certainly an unprecedented crisis, but for nonprofits weathering its effects, it is also a mandate—one that demands organizations communicate with donors with empathy, proactivity, and creativity. In difficult times, successful organizations “step on the gas” rather than retreat, knowing that this is a time to do more, not less. With cancelled
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