Communication is the backbone of a successful development program. Donors want to know how their money is being spent. They want to feel important and that they have done some good. Communication comes in many forms, much of which you’re likely already implementing at your organization: newsletters, direct mail, phone calls, social media, and video.
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For many nonprofits with a national reach, a major challenge is expanding beyond their localized donor base. Whether during a campaign or for traditional fundraising efforts, building and maintaining relationships with your national constituents is key to the organization’s growth.
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The world has dramatically changed for all of us over the last dozen years. Opportunities that exist in digital media (social media, mobile media, online communications, and crowdfunding/crowdsourcing) represent unprecedented fundraising opportunities for the nonprofit community.
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