We’ve all been there. You’ve just finished up a staff meeting, and everything looks on track for the (virtual) gala next week. There was a small spike in online donations last night thanks to a new social media plan your team spent weeks developing and rolling out. It’s a good day. Then you see it.
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When I first sat down to write this blog, it occurred to me that this topic would be most applicable to our NY/NJ/CT clients. After all, these are the “sister states” of Sunny Florida. But as I thought about it further, in an increasingly digital and remote world, the phenomenon applies to all of us.
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The COVID-19 pandemic is certainly an unprecedented crisis, but for nonprofits weathering its effects, it is also a mandate—one that demands organizations communicate with donors with empathy, proactivity, and creativity. In difficult times, successful organizations “step on the gas” rather than retreat, knowing that this is a time to do more, not less. With cancelled
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