It’s time to change the conversation around annual funds. Traditionally, many independent school annual funds have focused on “bridging the gap” or closing the chasm that exists between tuition costs and a school’s operating expenses. Annual funds are often used to cover the discrepancy between tuition and the full cost to educate a child—from technology
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We’ve all been there. You’ve just finished up a staff meeting, and everything looks on track for the (virtual) gala next week. There was a small spike in online donations last night thanks to a new social media plan your team spent weeks developing and rolling out. It’s a good day. Then you see it.
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When I first sat down to write this blog, it occurred to me that this topic would be most applicable to our NY/NJ/CT clients. After all, these are the “sister states” of Sunny Florida. But as I thought about it further, in an increasingly digital and remote world, the phenomenon applies to all of us.
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The COVID-19 pandemic is certainly an unprecedented crisis, but for nonprofits weathering its effects, it is also a mandate—one that demands organizations communicate with donors with empathy, proactivity, and creativity. In difficult times, successful organizations “step on the gas” rather than retreat, knowing that this is a time to do more, not less. With cancelled
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Communication is the backbone of a successful development program. Donors want to know how their money is being spent. They want to feel important and that they have done some good. Communication comes in many forms, much of which you’re likely already implementing at your organization: newsletters, direct mail, phone calls, social media, and video.
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The world has dramatically changed for all of us over the last dozen years. Opportunities that exist in digital media (social media, mobile media, online communications, and crowdfunding/crowdsourcing) represent unprecedented fundraising opportunities for the nonprofit community.
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As fundraisers, we hear time and again that making the case is a key ingredient to a campaign's, and an organization's, fundraising success.
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Create a crisis management plan and a designated team to implement it.
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