By Cindy Albert Link and Michelle Hurley When planning a capital campaign, a key approach to ensure its success is creating a thoughtful and compelling donor recognition strategy. In this blog, we explore how to establish the strategy, structure opportunities, discuss campaign-specific milestones, and guide your own recognition levels with a sample chart to offer
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Successful strategic fundraising is not built on the number of solicitations you undertake. It’s rooted in building and nurturing long-term, genuine relationships with donors. Many nonprofits fall into the trap of transactional fundraising, focusing only on an endless cycle of short-term gifts. But the most successful organizations take a donor-centric approach, prioritizing relationships over one-time
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By Jason Kroll In today’s increasingly competitive environment, independent schools and higher education institutions need more than traditional fundraising approaches to thrive. Enrollment and philanthropy are the lifeblood of institutional success, yet many advancement teams, athletic directors, coaches, deans, and program leaders still operate in silos, cultivating their own networks of donors, alumni, and supporters
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A new year is a perfect opportunity to take a fresh look at your marketing content and incorporate new approaches. Healthcare fundraisers can use a combination of storytelling, visuals, and data to make the outcomes of giving feel personal and tangible. Here are some healthcare fundraising marketing strategies to help bring the impact to life
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As a fundraising consultant with a practice in the arts, culture, and public media, I’ve encountered organizations with compelling missions and established fundraising programs that are falling short of strategically advancing prospect relationships. In fact, it’s not uncommon to see large and relatively successful arts organizations neglecting a core fundraising strategy: a comprehensive prospect management
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It’s time to change the conversation around annual funds. Traditionally, many independent school annual funds have focused on “bridging the gap” or closing the chasm that exists between tuition costs and a school’s operating expenses. Annual funds are often used to cover the discrepancy between tuition and the full cost to educate a child—from technology
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When I first sat down to write this blog, it occurred to me that this topic would be most applicable to our NY/NJ/CT clients. After all, these are the “sister states” of Sunny Florida. But as I thought about it further, in an increasingly digital and remote world, the phenomenon applies to all of us.
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