With razor-thin margins and changing reimbursement rates, hospitals and their health systems are increasingly turning to philanthropy to modernize and build facilities, fund new programs, and recruit and retain talented medical staff. As part of that reality, planned giving should be an important part of any healthcare fundraising strategy. While the landscape is changing, historically
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In the last decade, hospitals and health systems have increasingly accepted two closely-related points: that a patient who appreciates the care he or she received is among the best prospects for a gift; and that the participation of that patient's physician in the process can be the deciding factor.
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In July 2017, The Angeletti Group conducted a survey of 6 hospitals and health care systems regarding their employee giving campaigns in order to better gain an understanding of the strategies and tools most often used and at what rate of success.
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