With many nonprofit health systems already operating on thin margins, philanthropy is one of the few means to close the gap to providing the very best care. Hospital and health system foundations across the United States seek donations from patients and families who have received care, and they have been successful. According to the latest
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A new year is a perfect opportunity to take a fresh look at your marketing content and incorporate new approaches. Healthcare fundraisers can use a combination of storytelling, visuals, and data to make the outcomes of giving feel personal and tangible. Here are some healthcare fundraising marketing strategies to help bring the impact to life
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By Kevin Ralph – Senior Vice President The Angeletti Group has had the privilege of working with numerous healthcare system foundations, and one of the most critical assets for driving philanthropic support is board and volunteer leadership. When board members are properly engaged and supported, they can become invaluable champions of your mission. The key
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By Kevin Ralph Establishing and expanding grateful patient and physician engagement programs within any healthcare organization requires a strategic approach, a dedicated team, and a data-driven mindset. This comprehensive guide highlights the critical components and stages involved in successfully scaling grateful patient and physician engagement programs, ensuring they achieve their intended impact and sustainability. A
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In the realm of healthcare fundraising, fostering connections with grateful patients and their families forms the bedrock of sustained philanthropic support. These individuals, touched by the compassionate care they receive, often feel compelled to give back to the healthcare organizations that have made a difference in their lives. However, effectively nurturing these relationships and maximizing
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Communication is the backbone of a successful development program. Donors want to be assured that their money is going to a worthy cause. They want to feel that their donation has made an impact and that they have made a difference in the health of others. Communicating all of these point is critical for every
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With razor-thin margins and changing reimbursement rates, hospitals and their health systems are increasingly turning to philanthropy to modernize and build facilities, fund new programs, and recruit and retain talented medical staff. As part of that reality, planned giving should be an important part of any healthcare fundraising strategy. While the landscape is changing, historically
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In the last decade, hospitals and health systems have increasingly accepted two closely-related points: that a patient who appreciates the care he or she received is among the best prospects for a gift; and that the participation of that patient's physician in the process can be the deciding factor.
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In July 2017, The Angeletti Group conducted a survey of 6 hospitals and health care systems regarding their employee giving campaigns in order to better gain an understanding of the strategies and tools most often used and at what rate of success.
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