Mastering Donor Relationships: The Key to Sustainable Fundraising
Successful strategic fundraising is not built on the number of solicitations you undertake. It’s rooted in building and nurturing long-term, genuine relationships with donors. Many nonprofits fall into the trap of transactional fundraising, focusing only on an endless cycle of short-term gifts. But the most successful organizations take a donor-centric approach, prioritizing relationships over one-time
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