We’ve all been there. You’ve just finished up a staff meeting, and everything looks on track for the (virtual) gala next week. There was a small spike in online donations last night thanks to a new social media plan your team spent weeks developing and rolling out. It’s a good day. Then you see it.
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When I first sat down to write this blog, it occurred to me that this topic would be most applicable to our NY/NJ/CT clients. After all, these are the “sister states” of Sunny Florida. But as I thought about it further, in an increasingly digital and remote world, the phenomenon applies to all of us.
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The COVID-19 pandemic is certainly an unprecedented crisis, but for nonprofits weathering its effects, it is also a mandate—one that demands organizations communicate with donors with empathy, proactivity, and creativity. In difficult times, successful organizations “step on the gas” rather than retreat, knowing that this is a time to do more, not less. With cancelled
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As states determine the recreational activities and services that can re-open, as well as new measures for safely doing so, fundraisers across the country are asking themselves the same question: what does this mean for my fundraising event? For many organizations, the Spring and Fall are ideal seasons for annual golf outings, which can be
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Many people have approached us for advice about asking for gifts, including planned gifts, which may be particularly sensitive in these times. Below, senior consultant Greer Polansky answers the most commonly asked questions about planned giving and COVID. 1) Is it appropriate to continue planned giving discussions right now? The short answer is yes, for
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As we continue to monitor developments regarding COVID-19, we hope that everyone in our community remains healthy and safe. The situation is fluid and its impact on our communities will continue to evolve. There is no question that this represents a period of significant change for our country. To that extent and through conversations that
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As we begin the new decade, my colleagues and I continue to focus on engagement strategies to succeed in today’s rapidly shifting philanthropic landscape. See below for TAG’s 5 Trends to Address list: Transparency is King With increased access to information regarding non-profit effectiveness and impact, donors are becoming more discerning and moving their philanthropic
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Donor Advised Funds (DAF) attracted an unprecedented surge of 2019 philanthropy. More and more individuals—at all giving levels–used this efficient vehicle to advance their philanthropy last year. When DAFs first gained traction, many nonprofits and prognosticators feared their advent would result in fewer and smaller distributions. However, since the Tax Cuts and Jobs Act of
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