Making the Case Through Video Storytelling
Communication is the backbone of a successful development program. Donors want to know how their money is being spent. They want to feel important and that they have done some good. Communication comes in many forms, much of which you’re likely already implementing at your organization: newsletters, direct mail, phone calls, social media, and video.
Read More...5 Steps to Growing an Effective Planned Giving Program
With competition for philanthropic dollars greater than ever before, fundraisers are getting creative with strategies to identify and pursue impactful gifts. And while new and innovative approaches are always needed, the answer to larger, more impactful gifts may be in your donor database already: planned gift prospects. Planned gifts represent a significant fundraising upside—they are
Read More...Sustaining Faith-Based Organizations: The Need and the Opportunity
Recently, while reviewing the trends in philanthropy and giving among the various not-for-profit sectors, the broad faith-based category (categorized as "Religion" by Giving USA) caught our eye, and revealed several thoughtful takeaways.
Read More...An Insider’s Guide to Connecting with Donors
With the first month of 2019 behind us, how are your resolutions holding up? For many, the New Year marks time to set intentional goals for personal and professional aspirations.
Read More...Crossing the Finish Line: How One School Created a Campaign within a Campaign to Raise the Final Million
Following the excitement of the initial lead gifts, a campaign launch, and early success, it's easy to reach a plateau or even stall in the later years of a major fundraising campaign.
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