An Underserved Audience: Understanding Your Midlevel Donors
At the most recent AFP International Conference, Sea Change Strategies presented its latest excellent study on midlevel donors (supporters contributing between $1,000 and $10,000) – The Missing Middle: Part Four. To categorize their report as eye opening is an understatement. Frequently, fundraisers treat midlevel donors either as a prospect pool for major gifts or as
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