Successful strategic fundraising is not built on the number of solicitations you undertake. It’s rooted in building and nurturing long-term, genuine relationships with donors. Many nonprofits fall into the trap of transactional fundraising, focusing only on an endless cycle of short-term gifts. But the most successful organizations take a donor-centric approach, prioritizing relationships over one-time
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As a fundraising consultant with a practice in the arts, culture, and public media, I’ve encountered organizations with compelling missions and established fundraising programs that are falling short of strategically advancing prospect relationships. In fact, it’s not uncommon to see large and relatively successful arts organizations neglecting a core fundraising strategy: a comprehensive prospect management
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If there’s one lesson the pandemic taught cultural organizations, it’s the critical importance of planning for sustainability. When COVID-19 shuttered theaters and cultural venues across the nation in March 2020, all forms of earned revenue—primarily ticket sales—ceased overnight. In response, organizations scrambled to reduce operating budgets and increase contributed revenue to stay afloat.
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If there’s one thing the pandemic taught cultural organizations, it’s that planning ahead means ensuring sustainability. When COVID-19 shuttered theaters and cultural venues across the country in March 2020, all forms of earned revenue – primarily ticket sales – ceased overnight. In response, organizations scrambled to reduce operating budgets and increase contributed revenue to stay
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