Peter H. Hansen, Author at The Angeletti Group

An Underserved Audience: Understanding Your Midlevel Donors

At the most recent AFP International Conference, Sea Change Strategies presented its latest excellent study on midlevel donors (supporters contributing between $1,000 and $10,000) – The Missing Middle: Part Four. To categorize their report as eye opening is an understatement. Frequently, fundraisers treat midlevel donors either as a prospect pool for major gifts or as

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Mastering Donor Relationships: The Key to Sustainable Fundraising

Successful strategic fundraising is not built on the number of solicitations you undertake.  It’s rooted in building and nurturing long-term, genuine relationships with donors. Many nonprofits fall into the trap of transactional fundraising, focusing only on an endless cycle of short-term gifts. But the most successful organizations take a donor-centric approach, prioritizing relationships over one-time

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