How to Use Artificial Intelligence at Your Nonprofit Organization
The capabilities of artificial intelligence are growing exponentially. As artificial intelligence becomes a more reliable digital tool, organizations who utilize the technology will have an advantage over those who do not.
Ninety-seven percent of business owners recently surveyed by Forbes Advisor believe that applications like ChatGPT will help their businesses.
Using new technologies can be intimidating and though your nonprofit may be open to trying AI, you may not know where to start. Read on to learn three ways to use AI in your nonprofit organization.
Compose Email and Correspondence
Writing press releases, letters of appreciation, and other correspondence takes time. Writing is one of the tasks that artificial intelligence is relatively proficient in. Using AI applications like ChatGPT to write an initial draft and then refining it to customize it to your needs can help you save time in your workday.
Be as specific as possible in your prompts. Kate Hughes, TAG Senior Vice President and COO, says, “Tell ChatGPT the role you want it to take on and how you want it to approach the situation. For example, ‘You are a fundraiser for xyz institution. Write a letter asking a donor to meet with you to discuss our $200M campaign and inspire them to get involved.’ This allows ChatGPT to take on your persona and craft something you can really use.”
Enhance your Donor Database or CRM
Odds are that your nonprofit organization is already using some type of CRM. Some of the most popular programs like Salesforce and Raiser’s Edge have artificial intelligence built directly into them. Others offer the ability to integrate with secondary applications to enhance their features.
In either case, using an AI-powered CRM can help you refine when and how you’re contacting donors and customers. For example, artificial intelligence can help you identify patterns and trends and then change your strategy based on that information.
Depending on your organization’s goals, this can impact your customer service, sales, and marketing approach.
Improve Finance and Accounting
Invoices and billing are areas of business that are prone to human error. Some bookkeeping software, like Quickbooks by Intuit are investing heavily in artificial intelligence to improve their customer experience.
Using an accounting system equipped with AI will allow your organization to automate many aspects of your finance department, saving time and reducing errors. Also, you can use AI to analyze financial data that can recognize customer and donor preferences, helping to inform your future strategy.
How to Start Using AI in Your Nonprofit
We suggest that you choose one area of your organization and try to incorporate one tool at a time. You have to consider that your staff will require training and time to familiarize themselves with the new technology.
Once the technology is being used reliably and successfully, you can introduce another tool into your nonprofit ecosystem.
Before you know it, you’ll be wondering how you ever functioned without it!
Reach out to TAG at [email protected] to discuss how we can support your organization in adopting artificial intelligence tools.
