James Abruzzo – President, Abruzzo Associates
Peter H. Hansen – Principal, Arts, Culture, and Media Philanthropic Advisors
We’ve all read the press release:
The Board announces that the President and CEO is stepping down “effective immediately,” with mutual appreciation on all sides and a national search to follow.
Everyone in the field recognizes the script. And everyone knows it rarely tells the full story.
Research from BoardSource, Harvard Business Review, and Bridgespan Group suggests that roughly 5–8% of nonprofit CEOs are forced out each year. Even at the low end, that represents a steady pattern of abrupt leadership disruption across the sector.
Our aim here is not just to observe the pattern, but to point toward better practice.
Start with a hard truth: when a CEO departure is abrupt, the severance agreement becomes one of the most consequential governance tools the board has. If terms are defined clearly in advance—authority, compensation, and conditions—the organization is far less exposed in the moment of transition. In other words, if the CEO has agreed that they can be terminated at any time for any reason in exchange for a payment, then challenging the firing becomes more difficult.
But governance doesn’t begin at the point of exit. It begins long before.
Every board should have a clear, documented plan that answers a few basic questions:
- What authority do the bylaws grant in removing a CEO? Does this require a full board vote, or can it be executed by the Chair or Executive Committee?
- Who leads immediately after a departure? An internal executive, a former board member, or an interim leader?
- How is communication handled internally, with stakeholders, and publicly? (Specific communication with donors is examined below.)
- What is the plan for the search process? Are firms pre-identified? Is an interim CEO part of the strategy?
These are not hypothetical questions. They are governance essentials.
Because CEO departures—planned or not—are not rare events. And pretending they are rare only makes them harder to manage when they happen.
The unplanned departure of a CEO is a true stress test for a development program. Leadership transitions can be destabilizing moments for fundraising, and when poorly managed, they may result in diminished donor confidence, organizational uncertainty, and potential revenue decline. Because donors often give based on a trusted relationship with leadership or confidence in a clearly articulated vision, even a brief leadership vacuum can prompt hesitation or delay in giving.
Timely donor outreach immediately following a CEO’s termination is critical. It will determine not only whether fundraising and organizational reputation are affected, but also the depth and duration of that impact.
Fundraising Risks
- Donor hesitancy: Major donors may pause current giving or delay new commitments until they establish trust in new leadership
- Relationship loss: If the CEO served as the primary relationship manager, the organization risks losing key donor connections
- Poor or mixed communication: Inconsistent or insufficient communication can create confusion and frustration among donors
- Stagnant growth: Temporary slowdown in donor acquisition and retention
- Reduced productivity: CEO search efforts divert focus from fundraising
- Founder fallout: Strong reactions from donors loyal to a founder CEO
- Reacquisition costs: Re-engaging lost donors is often as expensive as acquiring new ones
Maintaining Fundraising Momentum During Transition
- Active and strategic board engagement: The Board must act immediately. Key members should personally reach out to major donors within 24 hours, coordinated by the CDO with tailored talking points
- Transparent communication: Early, consistent, and clear communication reduces uncertainty
- Mission-centered messaging: Reinforce that support is tied to the mission, not one individual
- Disciplined relationship management: Ensure CRM data is current and actionable to support continuity
While inherently challenging, an unanticipated CEO transition does not have to result in lasting disruption. When managed with discipline, transparency, and urgency, it can become a defining moment that strengthens both fundraising performance and organizational credibility.
Periods of leadership change test not only systems and processes, but also the depth of relationships and the resilience of the organization’s case for support. Donors are watching closely—not simply to see who the next leader will be, but how the organization conducts itself in a moment of uncertainty.
Clear communication, visible board leadership, and consistent engagement signal stability, competence, and confidence.
Organizations that respond well to an unexpected transition often emerge stronger. They demonstrate that their mission transcends any single individual, that governance is active and accountable, and that the development program is institutionalized rather than personality-driven.
Ultimately, maintaining fundraising momentum during a CEO transition is less about avoiding risk and more about managing it. With a coordinated approach anchored by board engagement, strategic communication, and disciplined relationship management, organizations can protect revenue, preserve key relationships, and position the incoming CEO for long-term success.
For more information, contact Peter Hansen at peter@acmphilanthropy.com or James Abruzzo at jabruzzo@abruzzoassociates.com.