The Annual Fund is the cornerstone of a great fundraising program and the foundation for larger philanthropy. A true Annual Fund program will:
- Promote introductory, loyal and increasing giving;
- Reach across all of your constituencies;
- Build a pipeline for your Major and Planned Gift programs;
- Be cost effective.
TAG will identify the strengths and weakness of your program and help grow it through best practices including but not limited to an Annual Fund calendar, direct mail testing, cross-media strategies, and more.